Checkout Champions
- Dovy Ainsworth
- May 20, 2024
- 1 min read
Updated: Feb 5
In 2022, more than $749 million was raised in the United States by 77 point-of-sale (POS) fundraising campaigns that each raised at least $1 million. These programs have raised more than $6.7 billion over three decades. Dollars raised by these “Charity Checkout Champions” increased 24% from 2020 to 2022, a testament to consumers’ willingness to chip in for a wide variety of good causes in partnership with retailers. Surprisingly, the number of qualifying programs (77) was nearly the same as in 2020 (76). There was a great deal of change, however, in the list’s composition. This year’s list contains 44 initiatives that showed up in both analyses and 33 new programs that were not on the 2020 tally. Additionally, there were 32 programs from 2020 that did not requalify in 2022 for a variety of reasons. This year’s report highlights essential trends and considerations that may impact the future of charity checkout programs.
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